DISTRICT

Visual Branding

This NYC Meatpacking District themed burger restaurant is located in the Atlantic City Tropicana Hotel. At the beginning of this project, all the owner had was a theme and a space to fill. After researching the competition and the Meatpacking District, I was able to find a name and style direction. A color pallet, logo, and large scale interior graphics followed. The 12x36' focal wall was inspired by the history and artistic present of the Meatpacking District. Table tops were covered with custom printed man hole cover graphics while the floors were covered in a mix of geometric and cobblestone graphics.